Here's what I can tell you: I've coached frontline managers with 3 reps, VPs with 200+ people, and individual contributors trying to break into leadership. Every situation is different.

What makes coaching work isn't a one-size-fits-all formula. It's the combination of:

• Your willingness to be honest about what's really happening

• A structured process that creates clarity and accountability

• Consistent action between sessions (not just talk therapy)

I don't promise magic. I promise a framework, tough questions, and someone who won't let you off the hook when you make excuses.

The proof? I offer reference calls with current and former clients. Talk to people who've been in your shoes. Ask them if it worked. Make your own decision.

This is the #1 question I get in LinkedIn DMs and emails. And it's the most important one.

If you've been laid off or you're worried about the next RIF, you're dealing with more than just "updating your resume." You're questioning your identity, your value, your path forward.

Here's what I help with:

1. Reset Your Vision

• What do you actually want next? (Not just "any job"—the RIGHT job)

• What matters to you now that didn't matter before?

• What are your non-negotiables?

2. Career Transition Coaching

• Interview preparation and positioning

• Navigating offers and negotiations

• Building a compelling narrative about your career

• Identifying companies and roles that align with your values

3. Rebuilding Confidence

• Processing what happened without letting it define you

• Reframing your story as growth, not failure

• Moving from "I lost my job" to "I'm choosing what's next"

In the past year alone, I've helped 5 sales leaders find new roles at companies that align with their values and career goals. Not just "a job"—the RIGHT job.

If this is you right now: Let's talk. Free 30-minute strategy call. No pitch. No pressure. Just an honest conversation about where you are and what's next.

I don't want to take your money if coaching isn't going to work for you. Here's when coaching fails—and when you should look for something else instead:

Coaching doesn't work when:

1. You're not ready to change If you're hoping I'll validate your current approach or tell you everyone else is the problem, we're not a good fit. Coaching requires you to look in the mirror and be willing to do things differently. If you're defensive, resistant, or unwilling to be uncomfortable—save your money.

2. You're looking for a quick fix Real transformation takes time. If you think 2-3 sessions will solve a years-long pattern, you're going to be disappointed. Most clients see meaningful progress in 90 days, but only if they put in consistent work between sessions.

3. You want someone to tell you what to do That's consulting, not coaching. If you want a playbook or someone's "proven system," hire a consultant or find a mentor. Coaching helps YOU figure out what's right for YOUR situation. If you're not willing to think for yourself, this won't work.

4. You won't do the work between sessions The magic doesn't happen during our hour together—it happens when you're applying what we discuss in the real world. If you're not going to test new approaches, collect feedback, and try uncomfortable behaviors between sessions, you're wasting both our time.

5. You need therapy, not coaching Coaching is forward-focused. If you're dealing with deep psychological issues, trauma, clinical anxiety/depression, or need to process past experiences to heal—you need a licensed therapist, not a coach. I'm not a counselor, and I won't pretend to be one.

6. You're being forced into it If your company is making you do this or your spouse is pushing you—and YOU don't actually want to be coached—it won't work. Coaching only works when the motivation comes from within.

7. You have unrealistic expectations If you're expecting guaranteed results, instant transformation, or for me to do the hard work for you—we're not aligned. I provide a framework, tough questions, and accountability. YOU provide the effort and commitment.

When coaching DOES work:

• You're self-aware enough to know you need help but don't have all the answers

• You're willing to be uncomfortable and challenged

• You'll commit time and energy to the process

• You want accountability, not hand-holding

• You're ready to own your results, not make excuses

If you're not sure whether coaching is right for you, let's talk. Schedule a free 30-minute strategy call. I'll tell you honestly if I think coaching makes sense for where you are right now—even if that means telling you to come back in 6 months when you're ready.

This is exactly why you should hire me.

Here's the thing: if you hire a coach who's been in your exact role, you're getting their playbook. Their answers. Their biases about "the right way" to do things based on what worked for them.

An ICF-certified coach doesn't give you answers—we help you find yours.

Because I haven't been a CRO or CEO, I'm not locked into "here's how I did it" thinking. Instead, I can:

• Ask questions without assumptions about what you "should" do

• Help you explore options you might not have considered

• Challenge your thinking without imposing my experience as the "right" answer

• Guide you to clarity based on YOUR context, not mine

Think about it: If you hire someone who's been a CRO at 3 SaaS companies, they're going to coach you based on those 3 experiences. But your company isn't those companies. Your team isn't their team. Your market isn't their market.

What I bring instead:

• 25+ years of sales experience (individual contributor to VP)

• Deep understanding of B2B SaaS sales dynamics

• ICF training in asking powerful questions and creating clarity

• No agenda to prove "my way worked, so you should do it my way"

You don't need someone who's done your job. You need someone who can help you figure out how to do YOUR job better in YOUR situation.

That's what coaching is. And that's what I do.

Great question. Here's the truth:

I coach evenings and weekends. My day job doesn't interfere with my coaching practice—because I intentionally keep them separate. And honestly? Most busy sales leaders prefer evening/weekend sessions anyway. You can't exactly block your calendar at 2pm on a Tuesday for personal coaching when you've got pipeline reviews and customer calls.

Conflicts of interest? Everything is confidential. You and I both sign a confidentiality clause tied to the ICF Code of Ethics. Even if our companies are competitors, even if you tell me sensitive information—it stays between us. I'm legally and ethically bound to protect what you share.

The benefit of my dual role? I'm not coaching from a beach somewhere, writing theory. I'm in the arena right now. I'm dealing with the same pressures, the same board expectations, the same people challenges you are. This week's problem you're facing? I probably dealt with a version of it this month.

You're not getting someone who used to be a sales leader. You're getting someone who IS one.