Sales Leader Standard™ | Foundations
Stop Managing Fire Drills. Start Leading With Systems.
A 4-week founding cohort for new sales managers (0–2 years) to build leadership cadence, accountability, and coaching fundamentals — with frameworks you can run immediately.
Cohort starts February 18th 2026· 10 seats total · East & West Coast options · Lifetime replays · Founding rate: $995
The Problem
Most sales managers aren’t short on effort — they’re short on structure.
They coach reactively.
They inspect inconsistently.
They manage week-to-week instead of leading by design.
Being a new sales leader is hard. I so remember those days with the sudden realization that there is no manual to help me either. This is why I created this program; one that I wished I would have had to help accelerate my success and help me overcome preventable mistakes early on in my leadership journey. The Sales Leader Standard™ exists to change that.
Your Leadership Coach, Thom Wright
I’m an active enterprise sales leader at a Fortune 1000 company today along with 25 years in sales, and a regularly top 1% ranked sales leader over the past 10+ years. I’m also a Certified Executive Coach by the Center for Executive Coaching at the University of Kansas, and a member of the International Coaching Federation, the gold standard for coaching.
Who is this for?
This founding cohort is designed for:
First-time or early sales managers (0–2 years)
Player-coaches transitioning from IC to leader
Managers who want structure, not theory
Leaders who want repeatable systems — not heroics
This is not for:
Leaders with 3+ years of management experience
Anyone looking for generic leadership motivation
Managers unwilling to apply systems between sessions
What You’ll Walk Away With
By the end of four weeks, you will have:
A weekly leadership cadence you can run without fail
A clear 1:1 structure that drives ownership and progression
A monthly accountability rhythm using the R.A.P.™ framework
Coaching conversations that create action — not excuses
Leadership standards your team can feel and trust
Many participants join knowing this is the leadership training they wish they’d had in their first year as a manager.
What is Included?
4 live cohort sessions (75 minutes each)
Two live options each week (East & West coast times)
Session recordings + lifetime replay access
Templates, scripts, and practical tools
Confidential cohort environment
Certificate of Completion (LinkedIn sharable)
Between sessions: ~30 minutes of optional reading or short videos to reinforce the week’s focus.
Important: This is not a lecture series. Each session includes real examples, discussion, and direct application to your current team.
Program Structure
Week 1
Leadership Cadence & Standards
Build your weekly rhythm and define what “good” looks like.
Week 2
Accountability Without Micromanaging
Implement the R.A.P.™ framework (Revenue, Accountability, Progression).
Week 3
Coaching Fundamentals
Run effective coaching conversations that develop autonomy.
Week 4
Hiring & Team Building Basics
Interviewing, ideal candidate profiles, avoiding bias, and preventing early hiring mistakes.
Schedule
February Founding Cohort (4 weeks) starting on February 18th
West Coast: Wednesdays · 6:00–7:15 PM PT
East Coast: Thursdays · 6:30–7:45 PM ET
Participants may attend either session each week.
Seats: 10 total (intentionally small).
The Sales Leader Standard™ Founding Cohort Pricing
Founding Cohort Rate
$995
One-time cost
Future cohorts: $1,695
This February cohort is the founding group for Sales Leader Standard™ | Foundations
The frameworks are proven and actively used today.
This first cohort is intentionally small and discounted to gather feedback on pacing and real-world application before scaling.
Founding participants receive lifetime access, certification, and priority consideration for future programs.
Cohort Starts February 18th 2026
Leadership shouldn’t feel like constant firefighting.
It should feel like forward motion.
Seats are limited to 10. Waitlist receives first access when enrollment opens.
Frequently Asked Questions
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Yes. You’ll receive a receipt. A reimbursement note can be provided if needed.
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You may attend the other track that week. Recordings are provided.
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Just 10 per track — small on purpose.
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Yes, chatham house rule applies.
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Both. Structured leadership training with facilitated application
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Full refund within 7 days of purchase or before Week 2 begins
After that, credit toward a future cohort
Track switching (East ↔ West) allowed anytime
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